Storytelling with Phaello Tshabalala
PHOTO CREDIT: Phaello Tshabalala
What is your name and who are you?
My name is Phaello Tshabalala. I’m a young, black beauty content creator whose aim is to make anything makeup related that seems hard, simple.
When and why did you start creating online content?
I started my content creation journey in 2018 where I decided to start my weight loss journey where I lost 30kgs in 6 months. I had lost my brother and grandmother within the same year due to diabetes and this was the beginning of my content creation/ social media life.
Do you think COVID-19 has changed the way we consume content?
It did. I for one learned that not everything on social media is true. I learned that sometimes social media sparks my anxiety, it triggers me and I am more careful when it comes to it. So I feel that we take whatever on social media with a pinch of salt as opposed to believing it entirely.
How do you want your audience to feel when they view your content?
Hopeful. Have that “AHAAAA” moment. I want understanding, a happy feeling, and a sense of learning something. I want my audience to feel like they are part of a community filled with lots of great things to learn and basically a sister or friend they can ask and learn from.
Beauty & Lifestyle Content Creator,
Phaello Tshabalala hosted a TikTok Live this past Saturday. Amongst the diverse comments on #COVID19 shared by viewers were those on Education. Here’s a selection:
Posted by Open Society Initiative for Southern Africa on Tuesday, October 5, 2021