Storytelling with Phaello Tshabalala

Edited by Lerato Honde

PHOTO CREDIT: Phaello Tshabalala

Phaello Tshabalala is a lifestyle influencer and content creator from South Africa who records comedic videos in Seosotho. Her videos teach the basics of beauty and simultaneously include candid storytelling.

What is your name and who are you?

My name is Phaello Tshabalala. I’m a young, black beauty content creator whose aim is to make anything makeup related that seems hard, simple.

When and why did you start creating online content?

I started my content creation journey in 2018 where I decided to start my weight loss journey where I lost 30kgs in 6 months. I had lost my brother and grandmother within the same year due to diabetes and this was the beginning of my content creation/ social media life.

Do you think COVID-19 has changed the way we consume content?

It did. I for one learned that not everything on social media is true. I learned that sometimes social media sparks my anxiety, it triggers me and I am more careful when it comes to it. So I feel that we take whatever on social media with a pinch of salt as opposed to believing it entirely.

How do you want your audience to feel when they view your content?

Hopeful. Have that “AHAAAA” moment. I want understanding, a happy feeling, and a sense of learning something. I want my audience to feel like they are part of a community filled with lots of great things to learn and basically a sister or friend they can ask and learn from.

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