Call for Creatives: #NumbersAsFaces Campaign – Reloaded
As the world tries to cope with the fast-spreading of Coronavirus, also known as COVID-19, OSISA is constantly drawing lessons from its intervention within southern Africa. Our initial response came out of the recognition that the pandemic intersects with health, economics, human rights, democracy and technology. OSISA’s Creative Space and #NumbersAsFaces house our creative response to COVID-19. Both initiatives were introduced as avenues to produce and publicise COVID-19-related content from the perspective of creatives and content creators. These creative storytelling initiatives highlight the extent to which ‘ordinary’ people are coping with the pandemic. Given the success of the latest #NumbersAsFaces campaign, we seek to upscale our creative intervention in this regard.
We are inviting each content creator/creative to partner with us on #NumbersAsFaces (Reloaded). In this phase of the campaign, we seek to popularise existing content, develop new content and broaden our campaign reach across multiple platforms.
Approach and Profile
Our approach is digital-first, with integrated streams into other media forms such as radio, television and print. Ideally, we would like to work with content creators/creatives who:
– live with disability;
– have albinism;
– are sex workers;
– work in the health sector (e.g doctors, nurses, pharmacists etc.);
– produce content in any indigenous/vernacular languages spoken in (Angola, Botswana, Democratic Republic of Congo, eSwatini, Lesotho, Madagascar, Malawi, Mozambique, Namibia, South Africa, Zambia and Zimbabwe);
– have upwards of 7,000 follows on any (if not all) of the following platforms: Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube, Soundcloud and Anchor; aged
– are aged 16-29 (exceptions can be made)
Terms of Reference:
– the campaign will run between October-December 2021;
– content will be developed and amplified in collaboration with our Communications and Advocacy team;
– content can be submitted in any of these file formats: Illustration / graphic design (formatted for social) – AI, PSD, INDD. Video, including stop-motion (between 10-150 seconds) as GIF or MP4. Audio not exceeding 90 seconds (music, PSA, comedy; skits; podcast etc.) Copy (news, opinion or magazine articles not exceeding 500 words) in either .doc or .pdf formats. Photography, including photo essays (JPG, JPEG, PNG, TIFF).
– such content can also be directly published on the creator’s page(s) after sign-off;
– Activity concepts (of activities that can be done digitally to promote the message and create social engagement e.g webinars or Live broadcasts) supported by a budget of not more than USD500 can be submitted;
– only original work/creations will be accepted for new content;
– We will accept content in any of any of these languages: English, French, Portuguese, Malagasy, Lingala, KiSwahili, Kikongo, Tshiluba, ChiChewa, IsiNdebele, TshiVenda, SeTswana, SiSwati, SeSotho, ChiShona, Kimbundu, ChiTumbuka, ChiNyanja and any other languages spoken in the countries listed above.
– By submitting your work under this brief, you will be agreeing to grant OSISA, all supporters and anyone else who wants to share the related messages, permission to use your work. Anyone who uses the work will be asked to credit the content creator/creative (even though we cannot guarantee this).
How this works:
– We will pay up to USD3,000 to each content creators/creatives we eventually work with;
– To express interest, please email a description of your intended work (1-page concept) as well your portfolio/media kit to: firstname.lastname@example.org by Wednesday, 15th September at 16:00hrs (SAST). Kindly review content on the links above to get an idea of our approach to content before submitting your concept;
– At this stage, we are looking to work with only 5-7 content creators/creatives;
– If you do not hear from us two (2) weeks after expressing your interest, it means we opted not to work with you this time around.